When I saw this, my jaw dropped. This makes the cost of yoga in Charlotte look like a steal. My heart goes out to Eddie Stern and all the practitioners who will be effected. I will also include some words from the Ashtanga Confluence because I think they accurately described what one is paying for when you practice Ashtanga with a GOOD teacher. What are you willing to spend to ensure that your Mysore program is a success and your local Ashtanga studio stays open? How bad do you want it?
Eddie’s honesty is to be commended.
As many of you know, we have not had a price increase at the school in over 10 years, due to our rent remaining at a fixed level of $6,500 per month. Unfortunately, that is ending on October 1st, and the rent of the school is increasing to $12,983.62 per month. As it is, AYNY is not a tremendously profitable venture, and the school will not be able to survive this increase without a shift in our pricing structure.
I am terribly sorry about this, but it is unfortunately the reality of our situation. Before the price shift occurs, I would like to offer to you some discount possibilities that would allow you to pay the same prices for the next year, and at the same time give the school a more reliable flow of income in order to meet our rent. Here is what they are:
For those who sign up for recurring payments before October 1st, the monthly class fees will remain the same.
You will additionally receive 10% off on all workshops or special events held at or by AYNY;
10% off books and t-shirts from the temple boutique (whose sale supports temple activities)
The ability to freeze your monthly classes for up to two months while continuing to pay the old prices.
For those of you who would like to pay for an entire year in advance, you would receive ‘the baker’s dozen’, which includes all of the above, plus your 13th month of practice free.
For everyone else who will be paying month-to-month, as of October 15th, the prices of our classes will increase to the following:
Unlimited Month $300
12 Classes in a month $260
One week $115 (six classes, which can be spread out)
Trial week $75 (five days in a row)
Drop-in class $23
In 2015 I am reducing my travel schedule and will be, as I used to be, mainly teaching in NY – and possibly be in Mysore for just the month of July for Guruji’s 100th birthday.
Thank you for your understanding. I hope that this does not become a big burden on any you. If so, please come speak with me – college students as well. I value tremendously what we have created at AYNY, and the effort you all put into your practices, so I hope this price increase does not become a deterrent to you in any way.
You can register for recurring payments here. All of the recurring payment options can be found in the tab that says “contracts”.
Shala-goers spend a lot.
But they also get a lot — or should. That money is paying for — in the sense that we now are talking a customer relationship, a topic I seem to remember has bubbled up from time to time on yoga blogs — daily adjustments and assistance as well as the teacher’s knowledge of an individual’s practice. And it includes paying for the experience and expertise of the teacher.
That’s a lot different than getting a few routine adjustments in a flow class from a teacher one maybe sees twice a week.
You get what you pay for, in other words. (Or, again, should.)
The high cost to Ashtanga is another reason why, I think, it won’t ever be hugelypopular. Because down the street there’s a corporate yoga studio that’s charging $50/month for unlimited classes, with your first month free!
That’s some serious competition.
It’s why building a community among the practitioners is so important. The fundamental nature of the relationship between Ashtanga teacher and student demands a deeper level of engagement and understanding than can be fit into a profit & loss sheet. And it is one that doesn’t pencil out very easily — a teacher has got to have enough students willing to pay a higher price for that higher level of service. A teacher has to make it worth the cost; I doubt there’s going to be much economies of scale coming into play (except in the case of the institute in Mysore).
Eddie, from our experience at AYNY, has built that community (as is reflected in the way he has announced the price change). Tim Miller has down in San Diego. Those are the successful ones I’ve had personal experience with over the years; obviously there are others.
Maybe your shala is one.
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Shanna Small has been practicing Ashtanga Yoga and studying the Yoga Sutras since 2001. She has studied in Mysore with Sharath Jois and is the Director of AYS Charlotte, a school for traditional Ashtanga in Charlotte NC. She has written for Yoga International and the Ashtanga Dispatch. Go here for more information on AYS Charlotte. For information on workshops, please e-mail email@example.com.